Static vs dynamic QR codes

Both kinds look the same and scan the same. The difference is what's written inside the pattern.

Static: the address is in the code

A static QR code stores the destination itself: a web address, a Wi-Fi password, a phone number. Nothing sits between the scan and the destination, so it can never be switched off by anyone. But it can't be changed either, and nobody can count its scans.

Dynamic: a short link you control

A dynamic QR code stores a short link, such as kiwii.link/Ab3x9. When someone scans it, the short link redirects them to wherever you've pointed it today. You can change the destination at any time, and the service can count each scan.

The catch with most dynamic codes

Most dynamic QR services charge a monthly fee, and when you stop paying the short link stops redirecting. Every code you printed breaks at once. Before you print 40 table tents, check what your provider does when a subscription ends.

KiwiiMenu's dynamic codes aren't on sale yet. The plan: you pay for a dynamic code once, and it will keep working whether or not you subscribe to anything. Menu hosting will be a separate, optional subscription; if it lapses, the menu will stay online with a small badge.

Which should you use?

• A menu, a booking page or anything that might move: dynamic.
• Your Wi-Fi details, a contact card or a link that will never change: static.
• Anything printed in large numbers or at large cost: dynamic, so a typo never means a reprint.